About Us

West Michigan Water Safety Alliance is a non-profit organization established in 2023.  Our mission of the organization is to advocate for water safety equipment, programs, and education for Holland, Michigan Beaches.

Our sub program is the Holland Ambassadors Program & Education created in collaboration with South Haven Ambassadors Program & Education.  The mission of H.A.P.E. is to spread water safety educational awareness through speaking to beach goers one on one to explain water currents, best water safety practices, state park beach flag systems, and Holland State Park Beach code ordinances.